Pride Film Festival X Quipfeed Unveils the ‘Pride Edition’ Goods Collection

From eco bags to file holders, notepads, stickers, and patches
pride-filled design completed with hot pink and vibrant Pride energy

The Seoul International Pride Film Festival has teamed up with the emotional goods brand Quipfeed to unveil the “Pride Edition” goods collection — a visual interpretation of the festival’s title, Pride.

This collaboration is a creative project that brings the festival’s core value of diversity and inclusion into everyday items. Centered around vivid hot pink with touches of rainbow colors, the design expresses the symbolism of Pride in a bold and sensory way. The overall aesthetic is lively and hip, allowing anyone to naturally carry the message of Pride in daily life.

The collection features five items — an eco bag, L-holder file, memo pad, sticker set, and embroidered patch. The main item, the eco bag, powerfully represents the identity of the festival with a striking contrast of hot pink and black, featuring the official festival logo at the center. On the front, the English titles of this year’s featured films are listed, making it a collectible keepsake.

The L-holder file, designed to fit A4 documents, has become one of the festival’s signature items. Each year, it is produced using the official festival poster image. The memo pad is neatly packed in a matchbox-style paper case, serving as a small yet memorable keepsake of the festival. The sticker set captures cinematic elements and the Seoul International Pride Film Festival in a fun, kitschy way — perfect for decorating laptops, notebooks, or phone cases. The patch, made from soft yet durable fabric, can easily be attached to bags or clothing, making it a must-have for cinephiles.

Quipfeed is a lifestyle goods brand that expresses everyday emotions with wit and warmth. It was created through a collaboration between IONOI Design Studio, a brand communication agency, and the Graduate School of Techno Design at Kookmin University. As its name suggests — a combination of “quip” (a playful remark) and “feed” — Quipfeed aims to deliver emotions that are often hard to express in a charming and lighthearted way. The brand has presented unique goods at various cultural events, film festivals, and pop-up collaborations both in Korea and abroad. More information can be found on Instagram at  @quipfeed_official

Blending hot pink with the colors of the rainbow, the Seoul International Pride Film Festival’s Pride Edition goods go beyond simple festival merchandise — they embody the values of diversity, pride, inclusion, and connection, allowing people to experience the spirit of the festival in their everyday lives. The collection will be available in limited quantities at the on-site booth during the festival, with select items to be released online at a later date.